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Social Media Analytics

Data Report

 

Do you currently have a Netflix Subscription?

  • People who said yes: 41

  • People who said no: 8

  • Mean = 1.16

Based on the data, Most people have a Netflix subscription.

 

How familiar are you with Netflix?

  • People who said I am not familiar: 0

  • People who said I have heard of it but never used it: 0

  • People who said I used it once or a few times in the past: 3

  • People who said I use it occasionally (monthly or less): 7

  • People who said I use it it regularly (several times a month): 9

  • People who said I use it frequently (weekly or more): 30

  • Mean = 3.35

Based on the data, most people use Netflix frequently

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Which popular original content have you watched on Netflix?

  • People who checked 1: 8

  • People who checked 2: 5

  • People who checked 3: 15

  • People who checked 4: 7

  • People who checked 5: 3

  • People who checked 6: 6

  • People who checked 7 or more: 5

  • Mean = 3.6

Based on the data, A lot of people have watched Wednesday, Stranger Things, Bridgerton and Bird Box with fewer people watching Don’t look up! And The Witcher

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How do you usually find new Netflix original content?

  • People who checked 1: 11

  • People who checked 2: 15

  • People who checked 3: 19

  • People who checked 4: 4

  • Mean = 2.33

Based on the data, Many people find Netflix Original content through the Netflix homepage and Friends and family while less people find it through the news or don’t look for Netflix Originals.

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How often do you watch Netflix original content?

  • People who checked Never: 0

  • People who checked Rarely ( A few times a year): 5

  • People who checked Sometimes (Once a month): 13

  • People who checked Often (Several times a month): 22

  • People who checked Very often (Weekly or more): 9

  • Mean = 3.71

Based on the data, most people watch Netflix Original content a couple times a month.

 

Netflix Original’s are an important reason why I subscribe to or use Netflix?

  • People who checked Strongly disagree: 3

  • People who checked Somewhat disagree: 4

  • People who checked neither agree nor disagree: 29

  • People who checked Somewhat agree: 10

  • People who checked Strongly agree: 3

  • Mean = 3.12

Based on the data, Netflix Original’s doesn’t change why people subscribe.

 

I first subscribed (or resubscribed) to Netflix because of a specific Netflix Original show or movie.

  • People who checked yes: 8

  • People who checked no: 31

  • People who checked not sure: 10

  • Mean = 2.04

Based on the data, Most people didn’t subscribe to Netflix because of Netflix originals.

 

If Netflix stopped making original shows or movies, I would consider cancelling my subscription.

  • People who checked Strongly disagree: 4

  • People who checked Somewhat disagree: 8

  • People who checked neither agree nor disagree: 26

  • People who checked Somewhat agree: 9

  • People who checked Strongly agree: 2

  • Mean = 2.94

Based on the data, Most people aren’t sure if they would unsubscribe if Netflix stopped making original shows/movies.

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How satisfied are you overall with Netflix?

  • People who checked Very dissatisfied: 0

  • People who checked Dissatisfied: 3

  • People who checked Neutral: 12

  • People who checked Satisfied: 26

  • People who checked Very Satisfied: 8

  • Mean = 3.8

Based on the data, Most people are satisfied with Netflix.

 

What is the main reason you chose (or would choose) Netflix over other streaming services?

  • People who checked Exclusive original shows/movies: 8

  • People who checked Price: 3

  • People who checked Large content library: 22

  • People who checked Easy to use/convenient: 13

  • People who checked Other: 3

  • Mean = 3

Based on the data, Most people have Netflix because of the large content library.

Javelle McKenzie

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